Behind the scenes of the Good Neighbor Pharmacy Champion videos

The above compilation video debuted at ThoughtSpot, Good Neighbor Pharmacy's annual tradeshow. To see the individual videos, check out our case study.

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At Shannon Oakley Creative + Production, we thrive on helping brands tell their stories in creative and impactful ways. We recently had the privilege of partnering with Good Neighbor Pharmacy and Cencora to reimagine their long-standing Pharmacy of the Year Award into the newly minted Good Neighbor Pharmacy Champion Awards. This transformation wasn’t just about a name change — it was about shifting focus to better recognize the evolving role of independent pharmacies.

The Champion Awards highlight the innovative ways independent pharmacies are advocating for the profession, providing clinical care to their communities, and creatively telling their stories to reach new audiences. But it didn’t stop there. We were honored to capture the journeys of the award winners through video, shining a spotlight on the incredible work being done in independent pharmacies across the country.

Our work earned national recognition with a 2024 Graphic Design USA Health + Wellness Award in the Motion category — a distinction given to only the top 10% of nearly 3,000 entries. We’re incredibly proud of the impact these videos have made.

This achievement would not have been possible without an amazing team’s hard work and dedication. I (Shannon) want to extend my heartfelt thanks to the talented professionals who helped produce these videos:

Director of Photography: Tony Stewart

Assistant Cameraman: Matt Hamm

Sound Mixers: John Gooch and David Rainey

Production Assistants: Matthew Hoban, Jackson King, and Richie O'Kane

Editor: Chris Magliozzo

Still Photographer: Ed Cunicelli

Want to learn more about how we helped Good Neighbor Pharmacy bring their vision to life? Check out the full case study here for a deep dive into our process, the results, and the recognition we’ve received.

If your brand is looking for a creative partner to help tell your story, let’s talk! Whether you’re reimagining your brand, launching a new campaign, or anything in between, we’re here to bring your vision to life through thoughtful strategy and standout storytelling.